It’s no secret that many companies across every industry have been challenged by economic times over the past few years. As you search for a company to help design and remodel your home it’s more important than ever to have a real understanding of whom you are about to begin a relatively long relationship with. Being conservative in your selection and not being blind to those overly aggressive companies with suspiciously low-cost estimates will get you off to a good start. As a long-standing business owner here in Silicon Valley (since 1992) I’ve seen and been challenged by the ups and downs of the valley. I recently spoke with a mentor of mine from the late ’80’s and he shed some light on this era and it became crystal clear to me that the instinctive steps I have taken over the past couple years has been exactly what I needed to do. Here is what I have learned based on my experience, interactions with my customers and observations of competitors that have come and gone.
Stick with companies with long track records. Companies that have scaled their operations both up and down, survived the cyclical nature of our economy, without compromising the integrity of their service indicates a strong foundation and a safe harbor for homeowners to place their trust. The reality is it’s easier to react to demand than to have the foresight required to maintain a sustainable company. Strategically sizing your business in unison with the economic forces actually can uncover opportunities and new benefits resulting in a fresh new vibrant company. Companies like ours have experienced just that, a “lean and mean” business backed with decades of experience and more than a thousand satisfied customers. More so than ever it’s important to understand the OWNERS of the business you are about to hire and pay several thousands of dollars to. Take ones personal experience with a grain a salt and weigh more on how long they have OWNED the business. Ask to meet with the owner of the business and interview them for your self. For example: New business’s, combined with partnerships, where neither has successfully owned AND managed all aspects of a business can be risky. Especially when you are writing large checks to them. More and more you are seeing business’s unable to meet their obligations to complete a job or worse cut corners to protect their wafer thin margins. It goes without saying that when hiring a contractor that you should hire a licensed contractor, but don’t assume automatic credibility if the company you are hiring does have license. Check the status of then license on-line, the higher the number the more recent the license, most often indicating a new company and newly licensed person. Licenses starting with a 9 are typically very new. Let them experiment on someone else and search for a firm that can prove their stamina and commitment to the business.
Be overly cautious to new companies appearing now. Times like this can foster new opportunities for business start-ups. Many business have scaled their operation by reducing work forces. Due to the employment conditions this is resulting in past employees attempting to start their own business because they feel they are left with no other options. The down side of this is that our industry is filled with many indians and a few chiefs for a good reason. Most that aspire to be a business owner in our sector fail because they lack the knowledge and/or educational BUSINESS background to pull it off. In any small business I have said you need to know a little about a lot beyond your core competency and posses foresight, keen instincts and common sense. It’s amazing to me how many people DO NOT posses this. A few compounding forces such as the current economy, financing availability and scale of small business’s are likely to increase the risk factor exponentially for a business to be around to complete your job. Under capitalization is an understatement for business like these and in construction a small business must have a fair amount of working capital to progress through construction. Pay special attention to the schedule of payments and lien law requirements required by the state of California before signing a contract.
Visit Business Establishments before making a decision. Now-a-days it’s critical for a homeowner to understand where the business they are considering to spend the LARGEST PURCHASE ever made is located. Solid remodeling firms should be able to have a commercial location that represents their company and that can be visited. If you are considering a new company or a company with no location be concerned that your risk factor has been elevated.
Insurance Evidence and History is a good indicator. As a general contractor in California we are required to carry BOTH liability and Workers Compensation Insurance. Ask your contractor if they have employees. If they don’t then this indicates they sub-contract ALL the work. This leads to insurance exposure and sub-contractors are notorious for inconsistent insurance coverage. In addition a company with no employees is a sign of weakness in their company structure leading to loss of control over their schedule. Furthermore if a company claims they have NO employees and claim exempt on their workmens compensation certificate they are not allowed to have ANY persons work on the job unless they are LICENSED subcontractors. TO PROTECT yourself ask for all the copies of subcontractors insurance certificates with your remodeling contractor listed as ADDITIONALLY INSURED and their license numbers. Don’t do this and expect to assume ALL responsibility for the numerous people working on your job. See my previous posting on insurance here http://wp.me/pdUNb-f
Now’s not the time to messing with, likely, your largest and most personal investment and the last thing you want to be is a test dummy for a NEW or questionable company.
In December 2008 I posted an article about Leveraging times like these with reputable remodeling firms. I would recommend reading this posting for anyone interested in beginning a remodel project. We are beginning to see hints of new customers coming out of the wood work to begin their project and these are the smart ones. Many firms like us whom have survived this economic melt down are ripe for the pickin’ from smart home owners.
It’s really important for homeowners to understand that it takes time to develop a project and it starts with investing in the design. Once a design is complete, plans prepared and permits obtained only then can construction begin. It’s not uncommon to spend 3-4-5-6 and more months to plan a project, of course based on size and complexity but regardless you will be “going to market” with your project plans in hand likely next year. If one wants to receive the best value in remodeling, meaning balance cost with quality, then I would highly recommend beginning now. Keep in mind that investing in the design now does not force you to build the project, it just prepares you for pulling the trigger at your control. In my previous posting I talk about the Value of Design and an Executives Guide to Remodeling Your Home. Visit these postings which may help you gain perspective and what is involved and how to approach a project.
We would like the opportunity to introduce our design and construction companies to you in hopes that we may be able to supplement your practice.
RemodelWest is a unique organization offering comprehensive services from interior design, kitchen and bath design, cabinetry and construction. We work in a flexible manner, either with you and your staff or directly with your client, whichever you prefer.
RemodelWest is comprised of two different companion companies.
RemodelWest Design Inc. focuses on all aspects of residential interior design with a strong technical emphasis. Our staff can help your firm by focusing on the interior aspects of the project such as kitchen and bath space planning, material selection/specifications and drawings. Our staff is comprised of designers holding the CKD, CBD certifications from the National Kitchen and Bath Association and CGBP certificates from Build It Green as well as BA degrees in interior design. We primarily utilize SoftPlan as our design tool and have the capability to demonstrate our ideas in 3-D and to complete plan drawings. If your firm employs your own interior design staff then we fit like a glove supporting your designers with cabinetry resources and detailed plan and elevation drawings as needed.
Crystal Green Cabinetry
As an authorized dealer of custom cabinet lines we are well suited to fulfill your clients’ cabinetry requirements. We are proud to offer one of the few FSC certified cabinet manufacturers in the United States. Crystal Cabinetry has a wide offering and demonstrates their commitment to sustainability by offering the GreenQuest line for any residential or commercial project.
Located in Salt Lake City Utah, Cottonwood Mill is an upscale fully custom line offered by RemodelWest. Over the past seventeen
Remodel West and Cottonwood Create a beautiful kitchen
years we have created unique award winning projects throughout the Bay Area with Cottonwood Cabinetry. Included are brochures on these lines for your review.
In addition to our design services our organization can fulfill your construction needs.
RemodelWest Construction Inc. Originally established in 1992, as Cupertino Kitchen Design, we outgrew our name and begun the new branding of our business in 2006 as RemodelWest. Over the past seventeen years our company has specialized in hundreds of projects ranging from kitchen and bath remodels to additions and new homes. We present a strong team by employing our own construction staff and a long standing alliance with trade partners. As part of a commitment to our professional clients we are available to perform site meetings and cost studies during each phase of design.
New Remodel West studio in Saratoga CA
Our new studio is located in Saratoga where we have created a unique environment built with sustainable materials and practices in mind.
Our new sign is completed
We invite you to stop in and see the progress.
Please visit us at www.remodelwest.com of course, would appreciate the opportunity to help make your projects successful!
Over the past year we developed a program called FirstStep which was intended to help people get a start on their project with as little cash outlay as possible. It allowed our past customers to put out no money to begin the design process and new customers 50% off the normal fee. We received a good response and kept the flow of work coming in. Now that we are well within the summer and plugging along we have decided to bring the program to a close. We would like to thank all of those customers for taking the “FirstStep“.
As of May 2009 our new studio is open. It’s been a great experience and rewarding as we have applied sustainable choices within our own environment. Of course we are not 100% complete with a few things to finish up but it has really come together nice.
Leather flooring makes a debut in studio
Leather Flooring by Torlys is a feature material in the front of our new space. More prominent in Europe leather flooring is making a name in the US. As I understand it during WWII the Germans developed a process to use post industrial waste from leather factories. This process spurred from a leather shortage for boots and has been used ever since. This 100% recyled flooring material has a great feel as you stand on it and is applied exactly like a laminate floor. Our new studio is the test and so far so good. No better place to test this material than in a relatively high traffic commercial space. The color we selected certainly shows footprints but with a weekly cleaning its back to new again. I encourage you to visit Torlys site to learn more and to view some educational videos they have posted.
Today we are about three weeks from completion. The studio project has been an interesting project as I balance costs, time, and adhering to green building practices as much as possible. Our subcontractors and suppliers have been overwhelmingly cooperative and it has been refreshing dealing with them on this very creative project.
Applying Tung Oil
Reclaimed Clear Heart Redwood Put to use in new studio! Cost ZERO (with some sweat equity).
Somewhat of a pet project for me, reclaiming and using approximately 500 lineal feet of clear heart redwood from one of our projects has been very rewarding. I haven’t researched what this material might cost if you could even find it but I would estimate $10-12 a foot. The cost we have into it is $500 to have a local shop re-mill the material for the design I developed. The material was heavily painted on one side and during demolition I flipped the boards over and was astonished at the quality of the material. I instantly set the material aside doomed for the landfill and proceeded to find a home for it. Ultimately I decided to use it for our workstations in the studio. As a person who is the “anti cubical” I combined the use of redwood, aluminum, and a reclaimed antenna tower to create works spaces for our design staff. After milling the redwood I decided to use 100% natural tung oil from Milk Paint Company to finish the material. I applied 2-3 coats which achieved a deep luster finish.
Real Plaster Finish applied to walls. At the front of the new studio there was original slump stone that dated the interior of the space to the ’70’s. Because I am trying to create a contemporary design studio I was challenged to come up with an affordable idea that was practical and aesthetically pleasing. Our sheet rock contractor proposed using a veneer plaster and I jumped at the opportunity. Although not an inexpensive solution I felt it was important to conceal the slump stone while at the same time demonstrating to our clients the beauty of plaster. We went ahead and used a material tinted with a Benjamin Moore color. It is gorgeous.
Exposed ductwork adds to the contemporary space. Two roof mount HVAC units provide heat and cooling to the space and I decided to replace these with high efficency energy star units. Turns out I have a tax credit coming back this year for doing this.
Velux Sun Tunnel
The rear of the space was dark and dingy so a priority from the beginning was to do whatever I could to solve this problem. The solution came quickly and I decided to install two Velux commerical sun tunnels. One is placed in the center of our conference room where designers work wiht clients to present designs and select materials and the other is located in a contemporary display at the rear. These units bring in quite a bit of light which will minimze use of artifical light.
Recently I attended the Certified Green Building Professional training put on by the non-profit organization Build It Green. Anytime I attend educational events like these I often walk away refreshed and inspired. I came away with some profound thoughts on how this movement ties into our business and my life. I can see the difference between this event and others is applying a philosophy of sustainability throughout our company and my life will happen and will happen now. The word Green is clearly “the label” but looking past the outer shell of this label the underlying message is living a sustainable life. This is the difference. I first was exposed to the concept at the West Coast Green Conference in San Francisco in 2007. Realizing that Green was taking a foot hold I attended this conference to become more aware of the direction our industry was going. I was not prepared for the feeling I got, that this was not just another trade show but the beginnings of a societal movement. People (not businesses) are converging to form what seems a movement leveraging their business or careers to contribute to a better earth and, surprisingly, a more enlightened life. I am now aware of opportunities to leverage my business/career in order to achive both business and personal goals. I may be approaching the deep end here but bare with me as I explain. MY thoughts are influenced by ”a beginners studies” Lao Tzu (via Dyer), Tolle, and Hawken as I connect the dots between my business and my life. I am intrigued with a realization that the business I am in can actually contribute to the quality of life on earth, that this is a vehicle which will contribute to becoming aware and conscious. I can’t be sure but don’t believe everyone has this opportunity in what they do over half of their waking hours (if not more). I truly believe if we all open our eyes and become aware and conscious one may realize an amazing opportunity. Taking it further, our business has the potential to provide a bridge, crossing over to achieving personal enlightenment.
The Train is in the Station. We have been on a ride since our company began with just a few stops along the way. For the most part we have been full steam ahead. Today’s business climate marks a time when we have pulled into the station. Different positions can and have been taken from panic and denial to oblivion. Passengers will have different plans as we pause at the station. Some will stay on board safe and sound, some will immediately vacate the train never to return, and others will explore the latest stop and investigate the rest of the trip. Times like this can often pose a ”Y” in the tracks which can be interpreted as opportunities. Before you decide to get back on the smart person will try to understand where the train is headed. Well, as I see it the Train is still restricted to the tracks. Looking back I’ll admit I was in somewhat of a panic as we approached the latest station. Once halted I realized it was a good choice since alternate routes are presenting themselves. It’s important for you as a passenger to understand where I am coming from and what lies ahead. I don’t expect everyone to get it now and I won’t be surprised if some decide not to return. I have decided to take the path that a few have traveled on as opposed to the historic path. I believe there is opportunity for BOTH personal and professional growth in the new path of which both have been missing. I feel privileged that our business is beginning to embrace a holistic approach to the solutions desired by our clients. I can either deny it, ignore it, or embrace it. I find it especially intriguing that a sustainable philosophy has no boundaries between personal and business. This was introduced at West Coast Green and re-enforced in continual studies. This is what has solidified the plan for me. There is something happening in the world that has taken on it’s own momentum and I find it fascinating. There are no leaders, no government, no boundaries, yet it is very apparent a shift is taking place. All are equal and only choose to particpate to better the world. So If I could draw you a road map I would but the path we are about to take is somewhat uncharted. What I do know is I won’t be getting back on the train. I will join the caravan to discover the new territory and you are welcome.
Waving goodbye. As the train leaves the station I am quickly and pleasantly caught by surprise. It’s not clear where the destination is located and while attempting to prepare a travel plan, the next steps, the direction to go it becomes clear that it is not possible. And it does not matter. The beauty of this plan is there is no destination but every step of the way matters and as one remains conscious in the choices and new found beliefs IT becomes a progressive experience. One may think standing in a group at the station while the train dissapears on the horizon leaving us behind may lead to second guessing the decision but it does not. In fact an overwhleming peaceful energy takes over. Letting go of the ego with no desire to accumulate THINGS and SUCCESSES and knowing that the conscious choices that are being made HELP, feels FREE. A humble relinquishing event has begun and being aware is the first and forever step. It is applying new age thoughts on practicing NOW. Our business is a vehicle for the journey. This, is most profound.
Taking the leap. This statement alone sends the wrong message and is not accurate. There is no LEAP. This is the beauty of the movement. Pressure does not exist to; conform to anothers set of rules, ”keep up with the Jones’, or follow a leader. For those genuinely aboard every step counts for there is no destination, no end of the path. So many of us look for recognition from outside forces, other people, the pat on the back. When you ponder this does it seem to matter, it might for your ego, does this help? I think not. Be aware and conscious and then look within for recognition. Recognizing this alone places you in a world that seems to open up. I am astounded by the dynamics of what I am experiencing. The more I think and write the more I realize that the green movement becomes smaller and opportunities for personal enlightenment become larger. This is why I have been struck. Either I am learning a new way to approach the world that many already posses or I am discovering something that few have found. I believe it is the later. A spiritual side that only resides within, not tied to a structured or organized religion, or one individuals teaching, but being aware and practicing. My original intention of this writing was to talk about the impact of Green Building to our business and myself. As I review my writings I am aware that I cross over often to the personal side but then quickly realize this is THE DIFFERENCE and this is why it is significant in my eyes. As I gravitate toward studying old and new age philosophy I am realizing that this is likely a primary reason why I am more aware of this time in our world and my life. Becoming educated and then aware of the ego and it’s implications is transforming how I live. Decisions are governed by a pure force. Overcoming the ego is difficult but I am aware as I practice. I am a student accountable to within. This experience is new for me. Taking the leap refers more to discovering this as opposed to some large transforming event that one hopes to have. This is the ego, searching for validation from others, instant gratification. Pay attention because there is something before us. A new way to travel this life.
Not what by how. Not when but NOW. What defines us? Being a carpenter, a designer, a manager, or a business owner is merely a label that our minds and ego identify with. They mean nothing more. Who you are is how you go about accomplishing the task, interacting with other individuals, and being aware. There have been numerous lessons learned over recent years related to this movement. It is a slow process as energy begins to accumulate. It feels like a shift in an iceberg or the beginnings of a cattle stampede but in slow motion. Somewhat odd, residing within the center is a spiritual dimension or component. This element places the topic in an entirely different and unknown territory for most but is the force that is drawing people to the movement. Recognizing this, being aware of the momentum and balancing what “just seems right” seems miraculous. “Not what but how” is what I call a “value phrase” that has made an impact in my thoughts. In anything we do from skipping a rock along a lakes surface to a complex analysis at your job, the principle of “how” will guide you. “What” is static, an identifier, a structure with four walls. ”How” is fluid, subjective, strategic, creative, smart, allowing the individual to achieve ”What”. Whomever recognizes this will contribute. Who does not will bring suffering to themselves and those around. Think through your daily decisions and let this value guide your choices and your actions. Take responsibility for ”How” and let it be “What” not thinking of the outcome because if one is conscious of ”How”, ”What” it becomes will not be the significance.
Quality. One of the most over used and misunderstood words. Quality is about Responsibility. As the movement progresses a framework is being built re-defining the label of quality. Values will be established within the framework related to every segment of business and personal life throughout the world. New terms will be added while developing a product or performing a service. Coming out of the egoic mind will bring to light what these responsibilities are as you ponder your job, career, profession, or personal life. Observing yourself and being aware as specific occurrences unfold can place you in a position to identify opportunities to grow. Our minds are polluted with attachment to things, ownership, accumulation, and waste. We have a responsibility as stewards of our world and the people within it. Determining your values will guide you in the decision making process. Remember, our careers are nothing compared to what life has to offer. Consider your job only a vehicle to navigate through life and now consider how you can give and not just take. If we are to genuinely believe we provide quality to our clients we must first be committed ourselves. Commitment combined with established values and action comes responsibiity and therefore Quality. Look inside, how much responsibility have you taken? What have you done to improve your contribution to whatever you do? What do you base your decisions off of? How have you developed?. As individuals you have the responsibility. Who are you waiting for? Are you just taking? What are you giving?
Values- We are fortunate. We can contribute to the movement by providing a Quality (Responsible) service to our clients. It’s not just about being green, this is simply a label that will disolve transforming into something much larger. Start thinking about our business specifically and what values make a difference. Remember our values will guide us as every decision is made and these values are our Quality statement.
Reality-Recognizing this movement has shed light on our company. Over the past several years we have convinced ourselves that the service our company provides is superior to anyone around us, that we basically are the best, a group of select elite remodeling companies. My sense over the past years is that we have lost our edge and attending industry events such as “Build it Green” Green Building Professional training brings this forward. Sitting in a room with progressive companies and individuals is both inspiring and concerning. We are behind, we are no longer the progressive company we were. This is evident in the complacency of many of our long time employees and myself. Choosing a circular path that leads us right back to where we began seems to be more common than not. Our business and related careers are life choices and paths. We as individuals are fortunate to have an opportunity as such yet few leverage it to grow. Most await direction and in affect take on a sedentary career path. An offering has been made and an opportunity has presented itself and those that accept it, take personal responsibility, and ACT will enjoy personal success. Those who begin understanding this shift in thinking and realize that our company has decided to use this shift as an opportunity to revitalize will likely survive. Those who do not come along will not.
Did you know that the paint you use in your home is toxic?Indoor Air Quality is a primary element of green building and what type of paint you use can help.That “new paint smell” is a sign of a high level of VOC’s (Volatile Organic Compounds) in the paint.Inhaling these chemicals such as Formaldehyde can cause numerous respiratory and health issues.TODAY there is a SOLUTION but be aware.
To learn more visit www.RemodelWest.com/sustainability
(Text below accompanied with paragraph above is included in a “GreenPoint Spec sheet”.)This will be our first of many sheets on individual items.
The term “LOW VOC” is beginning to be used in many products but it can be similar to “low fat” in food when evaluating paint.Even many paints that use the term “No VOC’s” could have them in it.Here’s what you need to know and look for.
§Low VOC paint is based on a standard white color.When any tint is added it can dramatically increase the level of VOC’s.The darker your color the higher the toxins.
§Using NO or LOW VOC paints on the exterior will no perform as well and could develop mold or fungus due to the elimination of fungicides.
§When you use the right product interior LOW VOC wall paints can be as tough if not tougher than regular toxic paints.
§Using NO or LOW VOC paints on your interior trim may not appear as desirable or wear as well.
§Using a standard primer on your walls and painting over it with LOW VOC paint defeats the purpose.Talk to your painter about alternative primers that conform to LOW VOC standards.This is a larger obstacle than discovering quality LOW VOC paints.
§Visit www.benjaminmoore.com and learn about the new Natura and Auroa lines of paint.
Today’s economic climate presents great opportunities for homeowners to receive the best value in remodeling. It’s not unlike timing the market. My past experience is people wait to get started when the market is well on it’s way to recovery. What people don’t realize is that it takes months to plan a project properly and by the time the project is ready to start prices and schedules are back in full swing. Smart homeowners start planning NOW, representing a small percentage of the cost, and start construction when their ready. Professional design and construction companies are motivated to maintain their core strength- their people- during slower times as they weather the storm. Our company is no different than any other that are feeling the crunch and I’ll be the first to admit it. We are fortunate that after being in business for seventeen years we have a strong following with referral and repeat clients that keep us pumping along. That being said we are always looking for opportunities for new clients and cherish these potential relationships more than ever. Because we offer both Design and Construction as separate services Remodel West is positioned best to fulfill this smart approach to remodeling.
We are seeing extreme desperate measure by competitors to stay afloat and this is where homeowners and business owners can get into trouble. Many individuals in this industry come from the trades and leave alot to be desired when it comes to managing a business and times like these are the test. Rising tides float all boats but as it recedes many hit the rocks, don’t be one of the passengers on that boat.
When homeowners are evaluating remodeling companies to build their project price seems to be the most important for many. Much more so than past years. In fact recently I had a homeowner tell me that price was more important than quality. If no value is placed on quality then why improve your home? When obtaining costs the lower or lowest prices can quickly cloud the mind compromising practical decision making. Many consciously and sub-consciously overlook blatant signs that there may be trouble. Even worse I have heard potential customers say “I know it may be a little risky going with XYZ company but their price is the lowest.” These are smart people being very stupid to say the least.
Here is what to look out for when accepting the lowest or lower bids over whom your instincts tell you to select.
Look out for those companies anxious or able to start immediately without taking the proper time to plan the project.
All work not included in cost, not detailed in contract and then change orders begin.
Cost is so low that when the contractor discovers an over sight or mistake in his estimating, material purchases etc. that he is no able to cover the cost. This commonly leads to change orders and project abandonment.
Be prepared to make compromises on your expectations of quality, schedule, and final price. It’s classic to go in low with the intent to bring cost up as the job progresses.
The less detailed you are in your plans and details the more liability YOU assume for cost overruns.
Be sure all the proper insurance is carried by the contractor which is Liability and Workers Comp. It’s typical for unprofessional companies or individuals to lose their insurance during slower times. This exposure is a huge risk for both parties to take. See my insurance posting for further information.
Search for those higher profile more reputable firms NOW. They have likely been through the ups and downs before and know how to maintain a quality level of service while offering a good value.
Leverage these companies not the fly by knights because they are the first to go in rougher times and maybe in the middle of the project.
Don’t be afraid to listen to your instincts and discuss the project cost with whom you really prefer to use. I wouldn’t expect a reputable company to meet all your request but be reasonable and see what happens.
Bill Reid, owner of RemodelWest aka Cupertino Kitchen Design, is considering relocating his seventeen year old design and construction business to Saratoga California.Over the years the company has become wise by growing, evolving and adapting to homeowners desires and economic booms and declines.In fact a large reason why Mr. Reid has been undergoing a name change to Remodel West is that they have out grown the Cupertino Kitchen Design name.Offering comprehensive design and construction services for any residential remodel project it only made sense to let the public in on the secret.Furthermore a most recent change in response to client demand the company has been morphed into two separate companies, Remodel West Design Inc. and Remodel West Construction Inc.Already offering design and construction this recent change has allowed the company to offer a suite of services for clients whom may only need one or the other.Another progressive step Bill has taken to further grow his company is the advent of Green Building.“Sustainable design and construction practices make sense and we have discovered an avenue to follow allowing us to make a difference” says Mr . Reid.This is one factor in the decision to relocate because they would like to create an eco friendly studio/office environment that is good for their staff and will give the ability to demonstrate design and material solutions appropriate for the new Green Buildingagenda that RemodelWest has embarked on.It’s no secret that current economic times are placing unprecedented pressures on small and large business so I asked Bill, how is this influencing his decisions.“There is no doubt that we are affected by the downturn in business but I believe times like these offer opportunities just as good times do.In both scenarios you learn but it times like these I believe you learn more.We are fortunate that our company has maintained a solid reputation and it is largely because of extremely dedicated employees.This has led to a very strong referral and repeat customer base that we have come to understand is everything in building a business.I took advantage of good times in 1999 and purchased a building in Saratoga with my family.This was a unique situation and today offers a viable option that makes real financial sense.”With the building not more than a couple miles down the same street and clearly a smart financial move what about the message it sends the community and to your customers?“I have thought long and hard about this and I am very concerned about what perceptions people might have.Over the years I have learned no matter how much you communicate your plans there are always presumptions that are made and talked about.On the other hand when I changed our name to RemodelWest I initiated a year long campaign and I received very positive response from my past customers.”
In speaking further with Bill the move would likely occur after the first quarter of 2009 and would involve moving out of their current location in Cupertino CA down the street to their new building in Saratoga where many of their customers reside.
After much consideration I have decided to move the studio to our building in Saratoga. The building is a total of 13,000 square feet in an ideal location right in our customers backyard. There are combination of goals and motivations that have influenced my decision.
We would like to create a studio environment that is more conducive to our progress towards sustainable design and construction.
We would like the flexibility to grow into adjacent spaces.
I would like to position our company to be as competitive as possible while not compromising the quality of our service.
We would like to participate in a tight knit community.
I think from the outside looking in many people will think I am crazy to abandon such a nice showroom and studio. If they had to pay the bill it would probably take one second to jump on board. The reality is our business has changed from, originally a cabinet showroom in 1992, to a company that provides comprehensive design and construction services. We need an environment that is creative and houses many products and samples for ALL of the home, not just cabinetry. Our current location could serve this purpose with major renovation and this is where the threshold arrives. The unique situation of owning the building was actually a plan back in 2000 as an expansion plan for the future. As business and economics changed so did our plans. No with our lease coming due in a few month opportunities present themselves again. With this change our company will be strongly positioned for the new year. As we grow and change we know that our home is there to stay and can make it our own.
Relocating to a building that we own really makes sense.
Our new studio will accomplish several goals, as mentioned in a previous post allowing our customers to benefit in many ways.We are looking forward to a fresh exciting change in our working environment while positioning us to present our new green building agenda.So welcome to our studio project.I plan to post progress information and photos for those followers.Keep in mind that a main goal is to create an eco friendly studio by implementing design and construction practices in as many things we do as possible.
So here it goes.
On the property there was an old abandoned antenna tower that was used for a paging company.It hasn’t been used in years and this spurred my first idea.I want to create an environment that is contemporary with an industrial flair and “warmed up” with materials.So naturally I decided to take the tower down, cut it up, and use it for feature elements inside the space.Who wouldn’t?This forty foot tower would otherwise rust away or end up at the scrap yard.The design uses two ten foot triangular sections that will go floor to ceiling while the remaining pieces are modified to function as table stands around the office.The primary towers will act as dividers between workstations and I plan to obtain reclaimed or re-use materials that will span between the towers and the poles.It sets a trend for the entire space.The table bases will support our conference table, plan tables and counters next to the copier fax machine.I will paint the towers a unique color that will compliment other elements.Salvaging and re-using materials is has the least impact on our environment and is a component of green building.Taking this approach invigorates
the design process as your decision are “live on the fly” and, to me, more meaningful.
Stay tuned for more whacky ideas.I’ll post as significant progress is made.
Much discussion goes on about green building but how does one go about applying the principles? Green Building is not just about solar panels and trendy materials but about applying logical responsible building practices that help our health and environment. Remodeling a home provides a multitude of opportunities and it starts with the removal of old materials known as deconstruction.Here is a real life example of how a homeowner and contractor can put their green building philosophy to work.
This property is located at our home in Lake Almanor California. We will call is out Osprey Project named after a native bird in the area (see our mascot picture that I took on the property).The property consists of two structures and the one we are working on is the guest house.In reality it is the original home that was built in the 1940’s. This a 900 square foot two story home that was one of the first built in the area.The construction was sub-par to say the least and the original intention was to remove the interior and exterior material and leave the shell.As we dug into it I quickly discovered that I had a larger project than I had planned.I decided to move ahead and ultimately tore the structure down to the foundation.As we progressed I decided to use this project as a test to apply the green building principles that I recently learned at my Certified Green Building Professional training.
Construction waste is a large contributor to landfills.Diverting and/or re-purposing this material can make a huge difference and this is exactly what I planned to do.I set out to find a location to take our wood waste debris which equated to several large trailers.It didn’t take long.I found a company about ten minutes away in Westwood CA. Mt. Lassen Power is a power plant that uses wood waste and debris from primarily forest management companies and converts it to power.This area around Mt. Lassen is largely owned by Collins Lumber who is a renowned for sustainably managing their forests.Large trucks arrive consistently every day and unload their wood chips from out in the forests.I stopped in talked with someone and asked if I could dump our wood debris at their facility.Sure enough they were happy to take it.I proceeded to become a regular customer and took all our wood debris to them.This material consisted of wood siding, framing lumber and plywood.Here is the best part.The cost was $2.00 per load!
Driving away after our last load left a different feeling.Knowing that the impact of our project to the environment is far less than what has been traditionally done left an un-expected feeling of contribution rather than a sense of guilt.This experience has transformed my approach to building and triggered a landslide of other practices I put to work on this project.Look for future postings as time permits for me to show you how I implemented a multitude of green building principles.
Sheetrock has been completed and painting begins this week. We decided to use Benjamin Moore paint because of their green product offerings. BM has come out with a line called “Ben” that is a cost affective solution for those interested in using LOW VOC paints. The Aura line is their top of the line but at $50.00+ per gallon it can add up real fast on a larger project. Natura is their Zero VOC. So we decided to use both the Ben and Natura lines in the new studio to try them out and to stay true to out Eco-Friendly studio. The sheetrock finish inside the studio will now allow us to show our clients several different styles of texturing. The interior front wall was constructed of a dated slump stone so I decided to have our drywall contractor plaster over the walls to also show an authentic plaster finish.
Daylighting was also a challenge in the space as my goal has always been to transform a dingy office space into an inspirational fresh and exciting space to be in. The rear of the space was the biggest challenge. Sun Tunnels offer a cost affective way to introduce natural light into a space and that’s exactly what we have done. Installing two Velux Sun Tunnels within the conference room where our designers select materials for our clients and within a kitchen display that also doubles as a functional kitchenette make the space pleasant to be in.
Scheduling a construction project may seem obvious to those experienced in construction, but for the homeowner don’t take it for granted that the company you are about to hire takes any pro-active steps to scheduling. When considering a remodeling firm a very important deciding factor is to understand what a company does to schedule a project and how much of this information is shared before and during construction.
At Remodel West we create a schedule about mid-way through the design in preparation for commencement of construction. Why, you might ask, would you prepare a schedule so early. This is primarily for one reason, to establish a realistic construction start date which is dependant on permit attainment, material arrivals and subcontractor and company resource availability. This approach addresses one of the largest concerns for homeowners, keeping to the schedule as construction progresses. Many of the causes for delays are preventable even before construction begins. Homeowners, anxious to get going are often blind to the consequences to starting too early. As a professional remodeling firm it’s our job to maintain control of this or we’re set up for failure. Building a schedule is paramount for managing a project and I am amazed at how much this is not done AT ALL and for those that say they do don’t depend on it enough.
Material Procurement
Material Ordering On Time
Taking proactive steps to get materials on time is often overlooked by contractors and homeowners. In scheduling a project establishing a preferred start date sets the first benchmark to work towards. Once all the tasks are inserted into a scheduling software its crucial to also assign tasks to ordering items such as cabinets, tile, hardware, windows, doors and any items that are identified as special order materials taking multiple weeks to get. Once it’s determined when you need these items and what their respective lead times are the information cab be inserted into the schedule. This effectively determines the start date not when you want to start. See the image to the right which is a real project we have under construction now.
Decision Making
Managing the multitude of decisions that a homeowner has to make can free the mind to prioritize and focus on what’s important at a particular time. A common concern for just about every customer is the perceived overwhelming and daunting task of making decisions. A design and construction firm can only go so far to assist in making decisions because ultimately it’s the homeowners personal choice that they must live with. What we can do is help our customers focus on what is time critical as it pertains to their preferred start date. This combined with design, cost, and quality completes the decision making process. A much ignored element until it’s too late.
Accountability
Sharing a project schedule with a customer before AND during construction build in accountability for all parties involved, including the customer. I have been criticized by my peers when I explain that I update my schedule weekly and provide a copy to my customers. They believe I am cutting my own throat. Instead I believe that starting with a solid plan, improvising as we go, informing the customer of the realities of scheduling ultimately builds in “self-inflicted” accountability ultimately providing the best customer service.
Questions to ask your potential remodeling company before selecting them.
If we want to start construction on XX/XX/XX date when should we order cabinets, windows, etc.
Do you schedule your projects and if so how or what tools do you use?
Can I see a project schedule that is currently under construction or recently completed?
May I call the customer that this project is for?
How often do you update it?
Will you provide a copy to me on a regular basis? Have this put into your agrement.
Do you always finish a project on schedule? If they say yes run because this is nearly impossible to commit to.
You might think, If I have to micro manage my contractor then what am I paying him for? Better to understand whom you are hiring and their level of expertise before you crawl into bed otherwise you might be the dummy and pay the consequences. If you’re not comfortable with the answers to your questions then LISTEN to your common sense and keep searching.
RemodelWest, a Silicon Valley design and construction firm specializing in sustainable practices within the residential remodeling business has formed an alliance with Crystal Cabinetry of Princeton Minnesota, the leader in green cabinetry nationwide.
Crystal Cabinets is an early adopter of implementing green design and manufacturing practices for their sixty-two year old company and they are perfectly aligned with our principles here at Remodel West, says Bill Reid owner
Crystal has taken their commitment to sustainability so seriously that they recently achieved the coveted certification from the Forestry Stewardship Council known in the industry as FSC. This huge miles stone is a testament to their commitment to responsibly manufacturing their product and is not easy to obtain.
Furthermore Crystal has developed a line of custom made cabinetry specifically addressing many of the components that go into a cabinet. The GreenQuest line has been born and with it comes a fantastic solution to protecting our natural resources and our earth. Some highlights of what they are doing:
Green-Core – a 100% recycled material for their box construction with no added urea-formaldehyde. This material achieves two elements of sustainability. Indoor Air Quality and preserving our natural resources by not using virgin material for its box construction.
FSC Wood – FSC material is now available for doors, drawer fronts, and box work insuring us that the material they use is sourced from sustainably managed forests.
New Ultra-Low Emitting Finish – Now a Greenguardapproved material. This is huge for many reasons but it simply protects the indoor air quality of our homeowners and improves the quality of life for those making the green quest line. Crystal believes so strongly that they have applied their lifetime warranty to this finish. Makes sense.
There are many more green elements that go into the GreenQuest line. For a free GreenQuest pkg contact Bill Reid of RemodelWest at 408.257.4900 or visit their site at www.remodelwest.com and learn more about the SPECIAL OFFERS for GreenQuest.
Reclaimed Clear Heart Redwood Put to use in new studio! Cost ZERO (with some sweat equity).
managed forests.
